Bloom Vs. NCAA

Levin, Lisa K. "Jeremy Bloom V. NCAA and the University Of Colorado: All Sports are Created Equal; Some are Just More Equal Than Others." Case Western Reserve Law Review 56.3 (2006): 721-730. Academic Search Complete. EBSCO. Web. 10 Nov. 2010.

Read this article. But a GALILEO password may be necessary.

Lisa Levine, author of "Jeremy Bloom V. NCAA and the University Of Colorado: All Sports are Created Equal; Some are Just More Equal Than Others," examines the a case involving Jeremy Bloom, a great athlete with tremendous talent. Bloom differed admission into the University of Colorado and decided to go train for the Olympics in mogul skiing. He earned very little prize money, so he got money by endorsements from major companies to help pay for his training and traveling. After the Olympics, Bloom attended the University of Colorado to play football for two years. He was worried that his endorsements would make him ineligible to play football. University of Colorado requested a waiver from the NCAA. The waiver request said that mogul skiing was not a collegiate sport and endorsements were how skiers got paid. Jeremy continued saying that the endorsements media activities were going on way before he stepped foot onto the University of Colorado. NCAA denied the waiver and Bloom filed a law suit against the NCAA.

Lisa Levine’s opinion on how the NCAA reacted to the University of Colorado’s waiver is very important. Article 12 of the NCAA rules state that no student athlete can receive payments for their collegiate sport. Bloom did not break this rule. His college sport was football, not mogul skiing, so he should been allowed to keep receiving endorsements. Lisa points out how the NCAA can mess up some people’s lives just to protect their name. The NCAA had no business messing with Jeremy’s endorsement deals he was receiving for a sport that is not even a college sport. Lisa goes deep into the court case and shows the decisions of the courts. The courts did agree that the NCAA could not keep Bloom from television ads or commercials while he was in college, but they were not convinced that the NCAA treated Jeremy bad by denying the waiver. Levine’s tries to get the reader to look at the NCAA rules closer and see what exactly they mean. If they need to be adjusted they should be to help athletes understand.